EmmaLee Jensen, and her sister, Beckie Johnson have teamed up to make it easier to get tasty tacos to go in the Sault Ste. Marie area.
On July 12, they opened up Taco 'bout MoonFusion food trailer hoping to cash in on an expanding nationwide food truck industry.
According to a recent student, the food truck industry represents a $1.4B market in the U.S. in 2022 with the growth rate of the food truck industry only expected to rise in the coming years.
Most of the food truck industry started in 2008 when the economy was declining. This was also the time when the popularity of social media was increasing and taking off. Most food trucks connect with their local customers through social media platforms like Facebook and Twitter.
There is a story behind the unique name of the food truck.
"We want people to know right away that we are a taco truck. The fusion is us, sisters. We have a silent partner, Glenna Hart, and she's the baby sis. She was adopted and is 1/2 Mexican and 1/2 Eskimo. I am the middle sis and am also adopted and Chilean," she said. "Beckie is the oldest sis, she is mom and dad's natural child. We are all five years apart and are a 'fusion' of family and love. Food has always brought our family together and there's no better way to glorify that togetherness than sharing our food," Jensen said.
It took Jensen and Johnson around a year to get the business up and going.
"Everybody has been welcoming. People are reaching out to us to set up at their place of business. We are doing the re-grand opening of Wal-Mart coming up. They came over to us and invited us. Several small businesses in town have approached us. The Soo has been amazing," Jensen said.
It was a no-brainer for the sisters to focus on those people who love tacos. And frankly, who doesn't?
"I enjoy tacos. There are all kinds of food trucks around. You can have the same kinds of food trucks, but everyone prepares them differently. That is what's so unique about food trucks. The menu we have is simple, though. All of our spices we try to make fresh. Our meat is local from Neville's. We prepared it all fresh," Jensen continued.
Even though the sisters have only been in the business for a few weeks, they believe the hard work will pay off.
"You have to stand out and put the sweat and tears into it. Kudos to all the other food trucks, too. It's hard work," Jensen added.
Two items have become customer favorites in the three short weeks since Taco 'bout MoonFusion opened.
"The street tacos are a favorite. We make them as authentic as possible. Our taco bowls are loaded and people love them, too," Jenson said.
You will find Taco 'bout MoonFusion at different locations around the Sault Ste. Marie. To connect with them, click here.
